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About Indigo Magic

Indigo Magic exists first and foremost to bring more love into the world.  Plain and simple.

Isn’t it fun to experience and express love by selecting and giving a special, meaningful gift—for yourself, or for someone you care about?

Here at Indigo Magic, we are searching the world for unique, beautiful, useful, fun, thoughtful, inspiring offerings so that you can come here again and again, always finding something that suits your particular gift-giving mood, always coming away feeling a little more touched by love.

My name is Susan Moreschi—the founder and Chief Creative Officer at Indigo Magic, and I’m thrilled you’ve come to visit.


How it all started …

Indigo Magic began in 2009 as a project of publishing the Creations guided journal (which you can buy here!), based on a homemade version I had created several years ago. 

As I developed my web site to market this journal, I thought of all the wonderful artists I am privileged to know.  Suddenly I became riveted by the idea of using my web site as a portal for these artists to make their work more available to the world.  Thus Indigo Magic was conceived. 

It thrills me to realize that by creating a successful online business, I can create bountiful success for both myself and for other artists, and bring our work more visibly into the world. 

The portal of Indigo Magic is also an opening for Friends of Indigo Magic who seek more beauty, more goodness, more love in their lives.  These are the people whose hearts I hope to touch with the beautiful creations available at Indigo Magic.

I experience life as a gift.  I bring to you these offerings with the intention that receiving a gift from Indigo Magic is a loving reflection of receiving that precious gift of life.


The Team

Indigo Magic wouldn't exist without a fantastic team of people who have helped me launch this wondrous venture, including:

  • Ame Wauters, logo and web artist goddess
  • Gail Barrie, copy editor and language magician
  • Gary Denekamp and Rick Zitelli of NorthAmerican Capital, visionary entrepreneurial consultants
  • Janet Wentworth, Internet marketing maven from the Santa Rosa Small Business Development Center (SBDC)
  • Thomas Beutel, web site master
And a host of dear friends and loved ones who have been supporting me tirelessly for the last year as I have been giving birth to the beautiful Indigo Magic.